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About You & Me

I want to encourage you to awaken the artist, explore creativity and fall in love with painting. Welcome to my online creative home. A place dedicated to inspiring creative resources, quality art supplies and step-by-step painting lessons.

Who Is Willow Wolfe?

Willow Wolfe is widely recognized for challenging and modernizing today’s world of art supplies and education. Willow is an award winning art teacher, the author of a library of internationally available books and the designer of best-selling brush lines for over twenty years. Her approachable style and step-by-step painting methods have taken her to events, seminars and engagements across the globe.

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Beauty Creates Beauty

The Callia Story

During her travels throughout the world, Willow has sought to discover the beauty in all things around her.  While sharing a cup of tea one afternoon in the garden of a master brushmaker, Willow’s dream of launching her own line of world class brushes was realized. Working alongside generations of brushmaking experience, Willow Wolfe created “Callia”, meaning beautiful!

It is not only Willow’s mission to make the best brush line in the world, she is equally passionate about ensuring it is affordable to all artists.  Callia embodies the idea that beauty creates beauty.

Welcome to Callia!

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Willow is passionate about turning vision into reality through marketing strategy, branding and communications. With a capacity for creating connections, she intuitively sees the threads of opportunity and brings them together to tell stories that inspire action. Over the past twenty years, through full-time work and consulting roles, Willow has shaped brand architecture, created content strategies, produced events, designed best-selling product lines, driven social media strategy and built communities from small businesses to global brands.

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Nya and Lucky

The path I chose has taken my daughter and I all over the world. Nya has been by my side,throwing cheerios at executives in a NYC boardroom or handing me inventory from elaborate forts under a trade show table. Single parenthood had challenges, but with the help of a stellar set of parents, great family and amazing friends, I have been able to do what I love and raise an awesome young woman whom I admire.